— PRODUCT + UX DESIGNER
I give AI its humanity.
AI products are exploding. Most of them feel cold, confusing, and difficult to trust. I design the human layer they're missing — the transparency, emotional connection, and clarity that turns skeptics into loyal users.
Built on behavioral science, systems thinking, and a decade studying how humans actually make decisions.
Who I’ve worked with.
— WHAT I DO
The problems I solve..
ARTIFICIAL INTELLIGENCE
Global access to efficient knowledge systems.
AI products are exploding — yet most feel cold, confusing, and untrustworthy. UX research shows trust is AI’s core design challenge in 2026. We need a human experience layer: transparency, emotional connection, safety, and clarity. That’s the work of a Wonderfare designer.
ECOMMERCE
Global collective of trading resources.
Retail experiences often prioritize aesthetics or feature checklists while ignoring the hidden, moment-to-moment forces that drive choice — I translate consumer psychology and behavioral insight into product and UX decisions that reduce friction, nudge attention ethically, and scaffold trust, so brands not only convert more often but deepen brand loyalty over time.
CRYPTO + WEB3
Global access to financial opportunity.
Crypto, Web3, and other decentralized tech have an existential UX problem: groundbreaking technology is unusable for non-technical users, blocking mainstream adoption. Wallets, DEXs, DAOs, NFT platforms and DeFi dashboards need a full redesign.
SUSTAINABILITY
Global responsibility to steward our planet.
Climate and energy tech’s adoption gap is a design problem. Solar, EV UIs, carbon trackers, sustainable supply-chain tools and circular platforms must feel accessible, meaningful, and emotionally compelling to change behavior. Most are built by engineers for engineers. I bridge that gap.
— FEATURED CASE STUDY
Brand Intelligence | AI Product Design
Brand Intelligence is a private AI trained only on your brand’s voice, IP, and methods — so messaging stays authentic, not generic. It preserves your stories, values, and frameworks, prevents IP leakage, and ensures consistent, on‑brand output across teams. In crowded markets, it boosts creativity and turns your perspective into a living, uncopyable system for original, neuroscience‑informed storytelling.
— DESIGN PHILOSOPHY
Introducing Wonderfare Design Philosophy.
“The patterns in seemingly unconnected domains — that's where the wonder of human experience manifests. Between the logical and emotional.”
Most designers specialize. I integrate. Humans are pattern systems — designing for them requires seeing those patterns at every level, across psychology, philosophy, art, and technology.
Technology has always had the power to unite humanity around shared possibility. The designers who shape that moment are the ones who understood what people needed before anyone asked.
— WHO I AM
Polymath by nature. Designer by discipline.
Most of my professional career was spent in marketing — learning how people think, what they desire, and how emotions shape decisions. That foundation led me to systems thinking and frameworks, which is how I approach every product I design.
As a polymath, I've always resisted the pressure to specialize narrowly. Growing up with accomplishments spanning psychology, art, robotics, and philosophy, I've been able to find patterns in domains that seem unrelated — and translate that into technology that feels natural.
I design across the US, working in person and remotely, both for companies identifying needs and on personal projects I research and build in my own time.
— LET’S WORK TOGETHER
Start a conversation.
Whether you're building a product from scratch, overhauling an existing experience, or looking for a design partner who thinks in systems — I'd like to hear about it.
I work with companies across the United States, on-site and remotely, and I take on personal project collaborations when the idea warrants it.
AVAILABILITY
Open to full-time & contract
LOCATION
United States — remote & on-site
FOCUS AREA
AI, E-commerce, SaaS, Consumer apps