— EXPERIENCE DESIGNER + CREATIVE TECHNOLOGIST
Technology is only as powerful as the human experience around it. I invent that experience.
I work across products, technology, services, and physical spaces — designing the human layer that makes people feel something, trust something, and come back. My work is grounded in behavioral science, original frameworks, and a belief that in the age of AI, the most valuable thing a business can own is an experience that can't be automated.
Who I’ve worked with.
— WHAT I DO
Where I specialize..
AI EXPERIENCE DESIGN
Making AI systems humans actually trust and use.
Most AI products fail not because the model is wrong — but because nobody designed the human layer around it. I architect how AI systems behave, communicate, and onboard — so users trust the output, adopt the tool on day one, and keep coming back. Brand Intelligence is the proof of concept.
HUMAN BEHAVIOR + TECHNOLOGY
Translating behavioral science into product decisions.
Every digital experience is a series of micro-decisions — what users notice, what they trust, what makes them act or abandon. I apply a decade of behavioral science and consumer psychology to design those moments intentionally. The result is products that don't just function — they feel inevitable to use.
EMERGING TECHNOLOGY
Designing the human side of what's next.
New technology fails mainstream adoption for one reason: it was built by people who understand the tech but not the human. I've designed for AI, Web3, interactive commerce, and decentralized systems — always starting with the same question: what does a person need to feel before they'll trust something they've never seen before?
INVENTION + ORIGIONAL IP
Building the frameworks that make great experiences repeatable.
The most defensible asset in the AI era isn't a product — it's the original thinking that produced it. I develop original frameworks, methodologies, and intellectual property grounded in behavioral science. Humanitas Design Philosophy. StoryMax Framework. The Persuasion Leverage Equation. Systems for thinking that turn one-time design decisions into repeatable, scalable advantages.
— FEATURED CASE STUDY
Brand Intelligence | AI Product Design
Brand Intelligence is a private AI trained only on your brand’s voice, IP, and methods — so messaging stays authentic, not generic. It preserves your stories, values, and frameworks, prevents IP leakage, and ensures consistent, on‑brand output across teams. In crowded markets, it boosts creativity and turns your perspective into a living, uncopyable system for original, neuroscience‑informed storytelling.
— DESIGN PHILOSOPHY
Introducing Wonderfare Design Philosophy.
“The patterns in seemingly unconnected domains — that's where the wonder of human experience manifests. Between the logical and emotional.”
Most designers specialize. I integrate. Humans are pattern systems — designing for them requires seeing those patterns at every level, across psychology, philosophy, art, and technology.
Technology has always had the power to unite humanity around shared possibility. The designers who shape that moment are the ones who understood what people needed before anyone asked.
— WHO I AM
Polymath by nature. Designer by discipline.
Most designers specialize in a single medium. Most strategists specialize in a single industry. I've always worked across all of them — because the most interesting problems don't live inside one discipline. They live at the intersection of all of them.
I'm an Experience Designer and Creative Technologist — which means I design the complete human experience around technology, products, and services. Not just the interface. Not just the campaign. The whole arc of how a person feels from the first moment they encounter something through the last thing they remember about it.
My work is grounded in three beliefs I hold as true in 2026 and beyond:
The most valuable thing a business can own is a human experience that technology can't replicate — and knowing exactly when meaningful friction and emotion need to be designed in, not optimized away.
The original IP you create and teach to AI — your frameworks, your methodologies, your invented systems — will become the most defensible business asset of the next decade. I build that kind of IP, and I help businesses build it too.
The businesses that will win are the ones willing to do the deeply human work that everyone else is automating. That takes a different kind of designer. One who thinks like an inventor.
I've spent eight years designing across DTC brands, AI products, global e-commerce, and emerging technology — building original frameworks, shipping real products, and developing the philosophy that connects all of it. That philosophy is called Humanitas.
— LET’S WORK TOGETHER
Start a conversation.
Whether you're building a product from scratch, overhauling an existing experience, or looking for a design partner who thinks in systems — I'd like to hear about it.
I work with companies across the United States, on-site and remotely, and I take on personal project collaborations when the idea warrants it.
AVAILABILITY
Open to full-time & contract
LOCATION
United States — remote & on-site
FOCUS AREA
AI, E-commerce, SaaS, Consumer apps