Now presenting Logan Storm’s
Portfolio.
Creating a great, big, wonderful tomorrow using Logan’s proprietary Wonderfare™ design-philosophy framework.
CASE STUDY - NEW!
Brand Intelligence | Custom AI Design
Brand Intelligence is a private AI trained only on your brand’s voice, IP, and methods — so your messaging never sounds generic. It preserves your storytelling, values, and frameworks, scales authentic output across teams, and keeps competitors from seeing your IP. In a crowded market, it ensures consistent, on‑brand work, boosts creativity, and turns your perspective into an uncopyable system for original, neuroscience‑informed storytelling.
— CASE STUDY
IEX | Interactive Ecommerce Experience Widget
Modern e-commerce focuses on browsing and search—grids, filters, comparisons, FAQs—assuming more information equals purchase. But people want guidance, not just data. Great retail relies on a knowledgeable guide who asks, narrows options, and says, “trust this.” Without that, shoppers face decision fatigue, fit uncertainty, and leave for competitors, creating a gap between traffic and conversion that photos or speed can’t fix. IEX closes that gap by bringing the human helper of physical retail into the digital shopping experience.
— CASE STUDY
Paracord Planet | Ecommerce Redesign
The site’s navigation was overwhelming, with cluttered dropdowns and too many choices. Users couldn’t find products quickly, even when they knew what they wanted. The cart and rewards flow felt outdated, used many screens, and didn’t encourage returns.
— CASE STUDY
Rope & Cord | Ecommerce Redesign
Rope & Cord had a huge catalog—many categories, materials, thicknesses, and types—but no clear starting point for new or casual shoppers. People stalled early because:
They didn’t know where to start unless they already knew specs
Navigation menus were overwhelming and repetitive
There were no browsing paths by use (e.g., camping, decor)
Fishing, a top-selling use, was hard to find
— CASE STUDY
Golberg | Ecommerce Platform Launch
Golberg was launching a new direct-to-consumer men’s performance underwear brand in a crowded market with high bounce rates. They needed a fast, simple online experience that:
Built shopper confidence, especially on mobile
Made navigation clear without overwhelming users
Highlighted the brand’s edge without complicating the buying process